Identify user’s affinity based on their past browsing history. Achieve personalized targeting in Google Analytics to give the most relevant recommendations. With this, you ensure better a UX and higher conversions.
- Enable Personalized Marketing
Enable personalized marketing for each segment alike segment of users. Offer relevant products/services based on their profile and behavior to increase the probability of transaction with personalization.
Bifurcate users on distinctive parameters like brand loyalty created via repeat purchase, favorite content category, most navigated product category, etc. This helps you drive personalized recommendations to users.
- User Affinity Calculation
Our team can provide user affinity index calculated by considering multiple user interactions to get data-backed insights. Identify user through multiple interactions and level of affinity that each user carries.
- Real Time Content Serving
Let the NPS Survey classify your users into your brand’s promoters, passives or brand detractors. Based on their score, implement techniques to engage them with your brand aiming a major chunk to turn promoters.Post identifying and classifying the user bucket, we help you serve personalized, real-time content. This let you target users with relevant product and content just when they are interacting live on your website.