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Dive into vast opportunity by testing your audience to increase your conversion rate with accurate insights using Google Optimize 360.

Google Optimize 360 is a Personalization and A/B testing tool by Google that helps you Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. This tool can easily be consolidate with your Google Analytics and Google AdWords. The premium version, known as Google Optimize 360 has a few additional features like personalization using GA Audience Segments.

Devsatva is a Google Optimize 360 Expert. Our team of experts helps you improve website’s performance, user engagement and deliver conversion rate optimization with better customer experience.

Below are few use cases for ecommerce website that you can use for your own website

  • Create personalised experience for users who come across errors on your website while transacting: Create audience for those users who have failed during the checkout process, off course you can create different level of experiences based on the steps. If a user has added the cart success fully but did not proceed further, you would like to treat those users differently. Google Optimize 360 offers you that feature wherein you can create the audience in your Google Analytics and cater different experience when they come back to your website.
  • Out of stock products added to wish list – Sometime users land on out of stock product detail pages. You can create different experience for these users and whenever they come back you can remind them with custom messages, personalised experiences about the product that they have added in their Wishlist. Interesting part is that it does not require any login to your website to deliver these personalised experience. Google analytics and Optimize 360 work on visitor id and recognise the user easily whenever they come back to your site.

 

How Google Optimize is different than Adobe Target

Feature wise both the tools do the same thing but you can create experiences based on demographics which is the plus point of Google Optimize 360 . However if you are capturing user, age and gender in your Adobe analytics as dimension you can target these users in Adobe Target as well. Using this data without any extra tracking you can create different experience for male and female users. You can change the entire page based on the user age, for example if a kid is visiting your website then you would like to show different experience compare to someone in age group of 30 to 50.

Have our UX Experts Pinpoint Your Basic Areas of Improvement for a Better User Experience. Enhance Your Website’s UX/UI Today.

Request Free UX Audit

If you are interested about Google Optimize 360 and are interested in exploring the tool further we can arrange for personalised demo for your company.We are the authorised google optimize consultant, reseller and provide Google Optimize consulting services in India and abroad.

We provide end to end consulting services for Google Optimize 360 where we understand your business objectives and then provide different ideas for A/B testing, multivariate testing based on our expertise so that you utilise Google Optimize 360 to the fullest and increase your conversion rates and user experience.

We help with complete customized solutions according to the need of the brand. For more details get in touch with our sales team.